When designing your leaflet, you need to separate your business from the mounds of junk mail already circulating in the post. When you receive a shifty looking leaflet or brochure in the post, where does it go? Straight in the bin, probably. These leaflets tend to use the boring universal images and clip art that are available to anyone and everyone, and nasty fonts which are a telltale sign of junk landing in your hallway.
Courtesy of Fluid Creativity
