When designing your leaflet, you need to separate your business from the mounds of junk mail already circulating in the post. When you receive a shifty looking leaflet or brochure in the post, where does it go? Straight in the bin, probably. These leaflets tend to use the boring universal images and clip art that are available to anyone and everyone, and nasty fonts which are a telltale sign of junk landing in your hallway.
Courtesy of Fluid Creativity
Your professional leaflet has one aim and that is to promote your business. The best way to promote your product or services is to keep design simple. Edge Print will create a clean and simple design so everything is original and refreshing to look at, distinguishing your leaflet from the junk mail.
When writing your leaflet, choose your words selectively – no wants to read drivel or jargon. The only reason someone will be reading your leaflet is because they want something from it. It’s your aim to make sure your audience can see the benefits of your service without being too pushy. ‘Salesy’ talk and jargon turns people away, you need to give your audience a reason for wanting your product. Keep your sentences short and sharp, this will hold the reader’s attention.
Use a striking headline to grab attention; make it punchy – perhaps use a provoking question? Or use ellipsis to create a sense of intrigue…
Do not forget to include a call to action in your leaflet; your telephone number, email address, website – this is to ensure your audience can reach you if they want to enquire about your business. Although listing contact details is important, there are better ways you can use a call to action. One example would be using a special offer to motivate action, “Book now for 10% off” or “Order before 30th and receive a special gift.” If you are not including any special offers in your call to action, try using the persuasive, “Don’t miss out, call now” instead of using the more passive approach, “For more information, call us.” Little persuasive bits of text can make a world of difference when it comes to people making decisions.
It’s important to remember that people are naturally lazy or too busy and it’s your job to get them to do something. Make your leaflet easy on the eye and easy to navigate – people will usually look at pictures and then larger pieces of text. Make sure you emphasise the strong points of your business in different stylistic ways to ensure the reader will be attracted to your call to action.
