Business cards are an effective way to promote you and your business, they are handy at conferences, networking events and face-to-face meetings with clients. Printing may have lessened in popularity due to the power of the internet but it’s still an effective tool for marketing and one which should not be forgotten.
Business cards come in all shapes and sizes but the standard is 85 x 55mm; this size fits easily into card holders, wallets and purses – making it a sensible choice. If you are going for an unconventional size bear in mind they can be difficult to keep hold of (and may be binned). Conversely, a different sized business card can look original and quirky and it may suit your brand. You can make your business card more durable by adding a water-resistant coating; ensuring it stays pristine after everyday wear and tear.
Make sure your business card is designed to the same graphics standards as those your company uses. Use the same fonts and logo so your brand is instantly recognisable by its business card.
Remember to include the easiest way to contact you; a postal address isn’t always necessary if you have a website address that will lead to extra information. Your email address, website, Twitter and LinkedIn usernames are useful details to include. A contact number is always useful – fax numbers not so much. Just make sure your contact details are simple and easy on the eye; a hundred ways to contact you will make your business card look cluttered and messy.
If you decide to include an image on your business card, stay away from the Clipart! Standard, generic images that are plastered over the internet will make your card look unoriginal and uninspiring. Edge Print will create original images and artwork for your cheap business cards to make them stand out.
Tags: bsiness, buisness cards, cards, design, logo, printing
