The QR (quick response) code originated in Japan and is now being used in the UK. The two-dimensional bar-code can be read by special software on smartphones and often contains a link to a website or contact information.
The introduction of QR codes has helped increase the interaction between printed materials and digital media. As the sales of smartphones are on the rise, mobile marketing methods are becoming increasingly popular and so printed media materials are benefiting from this.
Companies are using QR codes in creative ways to entice customers to find out more information about their brand.
