The QR (quick response) code originated in Japan and is now being used in the UK. The two-dimensional bar-code can be read by special software on smartphones and often contains a link to a website or contact information.
The introduction of QR codes has helped increase the interaction between printed materials and digital media. As the sales of smartphones are on the rise, mobile marketing methods are becoming increasingly popular and so printed media materials are benefiting from this.
Companies are using QR codes in creative ways to entice customers to find out more information about their brand.
How can QR codes be used in printed media?
- On gig/concert posters to provide people with a link to ticket websites or ticket information
- On business cards to link to contact information or a portfolio
- On a promotional mug at an event
- On a magazine to provide a sample of contents or to give details of a promotion
- In a window display to offer customers a discount on products in store
- On food products to display nutritional information
- Museums and art galleries can use QR codes to give extra information on exhibits
- On a takeaway menu next to each item making it easier for customers to order
