In this digital age, business owners are frequently told that traditional methods of promotion are dying out and that the internet is everything. To an extent, this is true; if used correctly, social networks such as Facebook and Twitter can be invaluable marketing tools with a potentially massive reach.
As so often seems to be the case when new technologies comes along, however, some businesses have decided to chuck all of their promotional eggs in one basket and are now completely neglecting traditional print methods of advertising, such as flyers. Flyers are often thought of as archaic and ‘throwaway’ in today’s marketing landscape but there is a reason you can still see plenty of people handing them out on a Saturday afternoon on your local high street – they work.
